Biography
Originally from South Korea, Jiwon Kim received her BFA in Graphic Design at School of Visual Arts, and has received the Rhodes Family Award for outstanding achievement. She interned at the Museum of Modern Arts and worked on the Bauhaus Exhibition. In February of 2010, Jiwon was profiled in the “G.D USA Magazine” as one of the top fourteen graphic design students in the United States. She has a certificate for Typographic Excellence in logo design from Type Director’s Club 31, and was exhibited in a traveling exhibition of the TDC2010 and 16th Annual, One Show student exhibition. Her works were featured in annual 31 of Type Director’s Club, the HOW promotional annual in 2009, 2010, and CMYK Magazine #48. Her senior portfolio was selected for the top visual communication student portfolios at the Art Directors Club National portfolio review of 2010.

Description
Custom

Communication objective
The crux of the design is inspired by Washington Square Park. Motivated by the characteristics of the arch and water fountain in Washington Square Park, the Infinity logo is designed by using circular and linear shapes in conjunction with three pro-environmental colors used in typography. People can also participate in creating their own patterns, by using shapes of the circle and line on the website or via brochure. The patterns are varyingly applied to roadsides, the entrance of the park, and to the floor of the fountain.

Tools used
The design was created with the use of Adobe Illustrator and Adobe Photoshop.